Module 1 of 24 · Free
Free preview of the programme
What you’ll learn
Founders who completed the 5 steps of their Journey
Each started small, pushed through the crisis, and built extraordinary wealth on the other side. Figures shown are approximate personal net worth.
Jamie Oliver £200m · Food media empire
From one TV cooking slot to a global brand of cookbooks, shows and restaurants — turning a craft into media & IP worth hundreds of millions.
Steven Bartlett £70m · Media & investing
Started with nothing, built a social-media agency, then the world’s biggest business podcast — and a portfolio of companies and investments.
Melanie Perkins $3.6bn · Canva
Turned down by over 100 investors, she pushed through and built Canva into a design platform used by hundreds of millions.
Alex & Leila Hormozi $100m+ · Acquisition.com
Went from broke to building and scaling multiple companies into a portfolio generating hundreds of millions — and teach founders to do the same.
Daniela & Dario Amodei $1bn+ each · Anthropic
Co-founded Anthropic and built it into one of the world’s leading AI companies in just a few short years.
J.K. Rowling £900m · Wizarding World
Wrote the first book on a tight budget, then turned the IP into a global media empire of films, games and theme parks.
Steve Jobs $10bn · Apple
Started Apple in a garage, was pushed out, then came back and built it into the most valuable company on earth.
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- ✓ Every stage of the Founder’s Hero’s Journey, in order
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